Our core values deliver customer value.

About Us

Genoa Design International has been providing production design and 3D modeling services to shipbuilding and offshore industries from here in Newfoundland and Labrador since 1995. In that time, we’ve become one of the most sought-after production design firms in the North American shipbuilding market with a commitment to quality as a recent ISO 9001:2015 certified organization.

With collaboration as the cornerstone of our work, we approach every day with a focus on our core values: Put People First, Create Lasting Relationships, Make a Difference, Own It, Live Well, and Never Stand Still. Our customers tell us that our employees’ everyday demonstration of our values sets Genoa apart from competitors.

With a team of more than 200 designers, engineers, naval architects, administrators and technical support staff dispersed between our three locations in Mount Pearl, NL; Vancouver, BC; and New Orleans, US, Genoa provides expertise and dedicated support throughout the shipbuilding process. Currently, Genoa is active in major government initiatives such as Canada’s National Shipbuilding Strategy (NSS) and in commercial contracts in shipyards throughout North America.

Genoa’s focus on innovation is closely aligned with its approach to collaboration. Our 3D model serves as a collaborative tool across project teams and stages, supporting partners over the long term, from initial design to decommission. These full-scale service offerings allow users to verify changes, optimize systems, and shorten engineering cycles throughout the whole life cycle of a project. Second only to our people, are the tools we deploy to succeed. With innovation, collaboration, and efficiency fundamental to what we do, our R&D lab is pushing our company forward with industry-leading technologies.

A balanced team of new and seasoned professionals provides a range of expertise, while an on-the-ground presence in North America’s key shipbuilding hubs ensures smooth sailing on each and every project.

Board of Directors

Genoa Design International is an employee-owned company governed by a Board of Directors and led by a management team of experienced professionals.

Leonard Pecore

Founder & Chair of the Board
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Leonard is Founder and Chair of the Board of Genoa Design International Ltd. He currently works in business operations as Chief Business Development Officer. Leonard formed Genoa in 1995.

Genoa provides 3D modeling and production engineering to the Shipbuilding and Offshore industries across North America and is a tier one partner in Canada’s National Shipbuilding Strategy’s non-combat program. With a current employee base of more than 100, and offices in Newfoundland, New Orleans and Vancouver, the company has experienced 5X growth since 2012. Genoa is owned by a team of nine employee shareholders, with Pecore Holdings as majority shareholder.

Leonard is active in industry as a member of the Marine Institute of Memorial University’s Industry Advisory Council, a member of the Naval Architecture and Marine Systems Program Advisory Councils, a member of the Genesis Centre Selection Committee, a member of the Society of Naval Architects and Marine Engineers, and a member of the Institute of Corporate Directors. Leonard currently sits on the Board of Directors for NATI and Learnsphere.

Leonard graduated from Acadia University in 1986 with a Bachelor of Arts and joined the Canadian Military as a Naval Officer in 1987 where he completed 10 years service. He also possesses a Diploma of Technology in Naval Architecture, a Masters Certificate in Project Management, and is an ICD.D Certified Director.


Gina Pecore

Chief Executive Officer
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Gina began her career as a member of the Royal Canadian Navy during a period of transformation that included the commissioning of new warships and first-time placement of women at sea. This experience underpinned her progression over the next 25 years into a senior business leader whose values are driven by possibilities and empowerment. 

Throughout her career, Gina has established and operated several businesses and earned international designations and recognition for her work in communications, training, facilitation and leadership. In 1995 she helped found Genoa Design International, and supported the company’s growth from a basement enterprise to an international operation. In 2012, she accepted a partnership role at Genoa and led the company’s 600% growth over the next five years. Named CEO in 2017, Gina is now responsible for driving the company’s continued growth across Canada and the United States.

Gina is a graduate of Mount Saint Vincent University, and has 20 years’ experience as an entrepreneur and an advisor to regional and national organizations in business, government, and academic sectors. She is a firm believer in social responsibility, with personal commitments in developing communities internationally, and, among many other corporate initiatives, a commitment to Home Again Furniture Bank, a new and innovative charity that Genoa is pleased to be the lead sponsor of in Newfoundland and Labrador.


Lee Shinkle

Director
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Lee Shinkle has been a Newfoundland and Labrador industry leader for over 45 years. He began his career in marine and aviation insurance, and joined the oil and gas industry in the 1980s.

Lee helped create AMI Offshore Inc. where he led company growth to over 300 employees and offices throughout Atlantic Canada, as well as Houston and Brazil. He was instrumental in implementing a new structure and strategic plan for Petroleum Research Atlantic Canada (PRAC) to fund industry research. Lee continued his career at Jacques Whitford as the Business Development Leader and Sustainability Champion and when acquired by Stantec, led the creation of a strategic growth plan in Newfoundland and Labrador. In 2011, he was appointed Regional Business Development Leader for Atlantic Canada for Stantec and later added Nunavut.

Lee served as President of Noia in 1991 and as a director with numerous companies and volunteer organizations. He has been named one of the Top 50 CEOs in Atlantic Canada and one of the Top 50 Leaders in the oil & gas Industry in Newfoundland and Labrador. Lee remains a tremendous advocate for the offshore industry.


Glenn Janes

Director
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Glenn has spent a career developing and implementing strategies to finance and successfully commercialize technology.  Most recently he was the founding CEO of the Research & Development Corporation (RDC).  Before returning to Canada to launch RDC, Mr. Janes worked with Imperial Innovations Group plc, a leading technology commercialization company in London, England.

Glenn serves on several boards including St. John’s Board of Trade and ICD Newfoundland and Labrador and is Secretary of the Rhodes Trust for Newfoundland and Labrador. An active volunteer, Mr. Janes serves on the Vanier Elementary School Council and is a St. John’s Ambulance Therapy Dog handler. Glenn is cultivating a growing interest in wine and has completed his Level III certification from the Wine and Spirits Education Trust. 

Mr. Janes is a Rhodes Scholar.  He holds Master’s degrees in Business Administration, and Environmental Change and Management from Oxford University. He completed a Bachelor of Science in Chemistry at Yale University and holds the Chartered Director (C.Dir.) designation from The Directors College of Canada and the ICD.D from the Institute of Corporate Directors.


Gary Gorman

Director
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Dr. Gary Gorman is a retired Associate Professor of Entrepreneurship in the Faculty of Business Administration and Dean Emeritus at Memorial University of Newfoundland.  Dr. Gorman taught, mentored, and conducted research over a 36-year career at Memorial; he retired in 2013.  His research focused primarily on lending to small and medium-sized firms in the knowledge-based sector and on business development support to knowledge-based businesses, while his teaching focused primarily on entrepreneurship and new venture creation.

Dr. Gorman has served on numerous not-for-profit and government sector boards, including Chair of the Premier’s Business Advisory Board for Newfoundland & Labrador from 2005-2009.  He is currently Chair of the Business Advisory Board for P.F. Collins International Trade Solutions.


Jim House

Director
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Jim is an Aerospace and Defence executive that has enjoyed a long career split between the public and private sector. Jim spent the first half of his career as aircrew on fixed and rotary wing aircraft in the Royal Canadian Airforce (RCAF), conducting overwater surveillance missions during the Cold War.

Retiring from the RCAF in 2000, Jim attended Royal Roads University to complete a Master’s of Business Administration. He joined Pratt and Whitney Canada, managing the delivery of gas turbine engines to customers in Italy and the US. In 2003, he joined Honeywell’s Aerospace Division as the Director of Canadian Programs and in 2005, became the Vice President of Government Relations and Business Development. In 2009, Jim moved back to his home province of Newfoundland to become the Director of Business Strategy for the Government of Newfoundland’s Department of Business.

In 2013, Jim founded The Colonial Group, a consulting firm offering support on international business development. In 2016, he became the Provincial Director of the newly formed Atlantic Canada Aerospace and Défense Association until 2018, when he took the lead position as President and CEO of DuXion.

Jim served as the Chair of the Association for Unmanned Vehicles International Canada, and as a board member for the Aerospace Industry Association of Canada and the Aerospace and Defence Industry Association of Newfoundland and Labrador. Jim is heavily involved in recreational boating in Newfoundland.  


Tammy Pike Farrell

Director of Corporate Partnerships
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Tammy Pike Farrell is Genoa Design’s new Director of Corporate Partnerships. Tammy is a highly effective, hands-on legal professional with extensive experience in executive level management. As part of her role, she provides legal advice and oversight for Genoa’s general operations and major projects. Tammy holds a Master of Business Administration and Bachelor of Laws from Dalhousie University and has a Masters Certificate in Project Management from Memorial University of Newfoundland. She is an enthusiastic, if not overly proficient, gardener and has mastered the art of spending time with her grown daughter – by passing on her love for horses and accompanying her to the stables – even if it means cleaning them up


Executive Team

Gina Pecore

Chief Executive Officer
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Gina began her career as a member of the Royal Canadian Navy during a period of transformation that included the commissioning of new warships and first-time placement of women at sea. This experience underpinned her progression over the next 25 years into a senior business leader whose values are driven by possibilities and empowerment. 

Throughout her career, Gina has established and operated several businesses and earned international designations and recognition for her work in communications, training, facilitation and leadership. In 1995 she helped found Genoa Design International, and supported the company’s growth from a basement enterprise to an international operation. In 2012, she accepted a partnership role at Genoa and led the company’s 600% growth over the next five years. Named CEO in 2017, Gina is now responsible for driving the company’s continued growth across Canada and the United States.

Gina is a graduate of Mount Saint Vincent University, and has 20 years’ experience as an entrepreneur and an advisor to regional and national organizations in business, government, and academic sectors. She is a firm believer in social responsibility, with personal commitments in developing communities internationally, and, among many other corporate initiatives, a commitment to Home Again Furniture Bank, a new and innovative charity that Genoa is pleased to be the lead sponsor of in Newfoundland and Labrador.


Kevin Kelly

Vice President, Growth & Quality
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Kevin Kelly is Vice President, Growth & Quality, at Genoa Design International. Before joining Genoa in 2018, he was Vice President of Human Resources with the Newfoundland Labrador Liquor Corporation where he spent 11 years in senior management positions. Prior to this, he also spent 11 years in progressive leadership roles with Walmart Canada Corporation where he was responsible for seven stores and 1,500 employees.

Kevin holds a Master of Business Administration degree and a Bachelor of Science degree (Pharm), both from Memorial University of Newfoundland.

As VP, Growth & Quality, he plays an instrumental role in ensuring quality while setting pace for growth and change. He is most compelled by the team’s unwavering commitment to living Genoa’s core values, proving that a culture-first approach delivers performance excellence.

Along with daily life at Genoa, Kevin is currently a College of the North Atlantic board member. On his off time, he stays active, enjoys spending time with his wife, kids and dogs or entertaining at home as the head chef.


Laurie Balan

Chief Technical Officer
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Laurie Balan is a professional engineer and experienced senior leader who brings over a decade of technical operations leadership experience to the role of CTO. She has worked in the marine engineering sector for 15 years and supported some of Canada’s largest defence contracts.

In her most recent role as Director of Engineering with Fleetway Inc., Laurie supported business growth and capability objectives by leading a team of more than 100 engineers and technologists across the organization’s four Canadian offices.

As our first CTO, Laurie will lead Genoa’s technical team and leverage our expertise to continuously identify, develop, evaluate, and plan for the delivery of high-quality products and services to our customers.

Laurie holds a Bachelor of Engineering (Mechanical) from Memorial University. She is a designated professional engineer, Project Management Professional (PMP), member of the Association of Professional Engineers of Newfoundland and Labrador (PEGNL), and associate member of the Society of Naval Architects and Marine Engineers (SNAME).


Doug Critch

Chief Financial Officer
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Doug is a trusted finance leader with almost 30 years of success working with people and businesses around the world to achieve breakthrough business advancements and deliver outstanding results. Doug’s experience has been uniquely focused in high growth environments, where he has held key leadership roles with companies that have successfully planned and executed major growth and expansion, including internationally.

Though born and raised in St. John’s, Doug’s professional career first took him to Toronto for almost 10 years. That was followed by 20 years in Austin, Texas, before he returned to Newfoundland in early 2018.

Doug is a proud graduate (B.Comm) of Memorial University of Newfoundland. He is also a Chartered Financial Analyst (CFA) charterholder and a member of both the CFA Institute and the CFA Society of Atlantic Canada. In his spare time, Doug enjoys reading, travelling, and playing golf.