Our core values deliver customer value.

About Us

Genoa Design International has been providing production design and 3D modeling services to shipbuilding and offshore industries from here in Newfoundland and Labrador since 1995. In that time, we’ve become one of the most sought-after production design firms in the North American shipbuilding market with a commitment to quality as a recent ISO 9001:2015 certified organization.

With collaboration as the cornerstone of our work, we approach every day with a focus on our core values: Put People First, Create Lasting Relationships, Make a Difference, Own It, Live Well, and Never Stand Still. Our customers tell us that our employees’ everyday demonstration of our values sets Genoa apart from competitors.

With a team of more than 200 designers, engineers, naval architects, administrators and technical support staff dispersed between our three locations in Mount Pearl, NL; Vancouver, BC; and New Orleans, US, Genoa provides expertise and dedicated support throughout the shipbuilding process. Currently, Genoa is active in major government initiatives such as Canada’s National Shipbuilding Strategy (NSS) and in commercial contracts in shipyards throughout North America.

Genoa’s focus on innovation is closely aligned with its approach to collaboration. Our 3D model serves as a collaborative tool across project teams and stages, supporting partners over the long term, from initial design to decommission. These full-scale service offerings allow users to verify changes, optimize systems, and shorten engineering cycles throughout the whole life cycle of a project. Second only to our people, are the tools we deploy to succeed. With innovation, collaboration, and efficiency fundamental to what we do, our R&D lab is pushing our company forward with industry-leading technologies.

A balanced team of new and seasoned professionals provides a range of expertise, while an on-the-ground presence in North America’s key shipbuilding hubs ensures smooth sailing on each and every project.

Board of Directors

Genoa Design International is a company governed by a Board of Directors and led by a management team of experienced professionals.

Leonard Pecore

Founder & Director
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Leonard is Founder and Director of Genoa Design International Ltd. He currently works in business operations as Chief Business Development Officer. Leonard formed Genoa in 1995.

Genoa provides 3D modeling and production engineering to the Shipbuilding and Offshore industries across North America and is a tier one partner in Canada’s National Shipbuilding Strategy’s non-combat program. With a current employee base of more than 100, and offices in Newfoundland, New Orleans and Vancouver, the company has experienced 5X growth since 2012. Genoa is owned by a team of nine employee shareholders, with Pecore Holdings as majority shareholder.

Leonard is active in industry as a member of the Marine Institute of Memorial University’s Industry Advisory Council, a member of the Naval Architecture and Marine Systems Program Advisory Councils, a member of the Genesis Centre Selection Committee, a member of the Society of Naval Architects and Marine Engineers, and a member of the Institute of Corporate Directors. Leonard currently sits on the Board of Directors for NATI and Learnsphere.

Leonard graduated from Acadia University in 1986 with a Bachelor of Arts and joined the Canadian Military as a Naval Officer in 1987 where he completed 10 years service. He also possesses a Diploma of Technology in Naval Architecture, a Masters Certificate in Project Management, and is an ICD.D Certified Director.


Gina Pecore

Chief Executive Officer
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Gina Pecore is CEO of Genoa Design International. Gina began her career with the Royal Canadian Navy and in the decades since, has built a career as an entrepreneur and business leader. Her strengths lie in strategic growth management, governance and team leadership. She received a communications degree from Mount Saint Vincent University in 1991, and has completed executive education at Harvard, Case Western and Simon Fraser universities. Gina serves as a Board Member on a Canadian utility and an offshore industrial firm and is also an active community leader, currently supporting Business & Arts NL and the SPCA.


Glenn Janes

Chair of the Board
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Glenn has spent a career developing and implementing strategies to finance and successfully commercialize technology.  Most recently he was the founding CEO of the Research & Development Corporation (RDC).  Before returning to Canada to launch RDC, Glenn worked with Imperial Innovations Group plc, a leading technology commercialization company, in London, England.  He also has extensive experience working with young and growing companies to develop new products, target and penetrate markets, and grow sales.   

Glenn currently serves on the Board of Genoa Design International Ltd., the Audit and Risk Committee for the Canadian Nuclear Safety Commission, the Audit and Risk Committee for Small Federal Government Departments, and the Dr. Leonard A Miller Centre Advisory Committee. He has recently served on the St. John’s Board of Trade, the Board of Canadian Adaptive Snowsports (CADS), and the Chapter Executive of the Institute for Corporate Directors Newfoundland and Labrador. In these capacities he has served on and chaired committees dealing with, among other things, strategy, human resources, finance, and organizational risk. He also served as Secretary of the Rhodes Trust for Newfoundland and Labrador for 10 years (2010-2020). 

Glenn is a Rhodes Scholar.  He holds Masters’ degrees in Business Administration, and Environmental Change and Management from Oxford University. He completed a Bachelor of Science in Chemistry at Yale University and holds the Chartered Director (C.Dir.) designation from The Directors College of Canada and the ICD.D from the Institute of Corporate Directors.  

Glenn has a personal interest in wine, has completed the first three levels of the Wine Spirits and Education Trust (WSET) international certification, and is currently working on the fourth, and final, level.  He enjoys working with Tumbler, the family Chocolate lab, and they have completed numerous agility courses together.  When time permits, he also enjoys playing drums, a pursuit of nearly 40 years!


Gary Gorman

Director
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Dr. Gary Gorman is a retired Associate Professor of Entrepreneurship in the Faculty of Business Administration and Dean Emeritus at Memorial University of Newfoundland.  Dr. Gorman taught, mentored, and conducted research over a 36-year career at Memorial; he retired in 2013.  His research focused primarily on lending to small and medium-sized firms in the knowledge-based sector and on business development support to knowledge-based businesses, while his teaching focused primarily on entrepreneurship and new venture creation.

Dr. Gorman has served on numerous not-for-profit and government sector boards, including Chair of the Premier’s Business Advisory Board for Newfoundland & Labrador from 2005-2009.  He is currently Chair of the Business Advisory Board for P.F. Collins International Trade Solutions.


Jim House

Director
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Jim is an Aerospace and Defence executive that has enjoyed a long career split between the public and private sector. Jim spent the first half of his career as aircrew on fixed and rotary wing aircraft in the Royal Canadian Airforce (RCAF), conducting overwater surveillance missions during the Cold War.

Retiring from the RCAF in 2000, Jim attended Royal Roads University to complete a Master’s of Business Administration. He joined Pratt and Whitney Canada, managing the delivery of gas turbine engines to customers in Italy and the US. In 2003, he joined Honeywell’s Aerospace Division as the Director of Canadian Programs and in 2005, became the Vice President of Government Relations and Business Development. In 2009, Jim moved back to his home province of Newfoundland to become the Director of Business Strategy for the Government of Newfoundland’s Department of Business.

In 2013, Jim founded The Colonial Group, a consulting firm offering support on international business development. In 2016, he became the Provincial Director of the newly formed Atlantic Canada Aerospace and Défense Association until 2018, when he took the lead position as President and CEO of DuXion.

Jim served as the Chair of the Association for Unmanned Vehicles International Canada, and as a board member for the Aerospace Industry Association of Canada and the Aerospace and Defence Industry Association of Newfoundland and Labrador. Jim is heavily involved in recreational boating in Newfoundland.  


Executive Team

Gina Pecore

Chief Executive Officer
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As CEO, Gina has spearheaded Genoa’s exponential growth strategy and propelled it into the globally recognized shipbuilding leader it has become.

Her career began on the ocean with the Royal Canadian Navy during a period of transformation that included the placement of women in seagoing combat roles for the first time. Her Navy experience, along with an innate entrepreneurial and communication prowess, underpinned Gina’s career progress over the next 30 years into a senior business leader, seasoned strategist, and a renowned challenger of the status quo.

Gina earned her communications degree from Mount Saint Vincent University. She completed advanced leadership training at Case Western, Simon Fraser and Harvard universities, further honing her expertise in team development, strategic growth management, financial oversight, and governance.

A passionate and empathetic leader focused on driving concrete business impact and social change, Gina is a respected pillar in the business community. She is a member of several Canadian governance bodies including a provincial utility, an industrial service group of companies, and an arts-based non-profit. In 2019, Gina was named to Atlantic Canada’s Top 50 CEO list. On her off time, you’ll likely find Gina hiking Newfoundland’s rugged coastline. If she can convince a daughter or two to come, the world is perfect.


Laurie Balan

Chief Program Officer
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As Genoa’s first-ever CPO, Laurie has been instrumental in driving Genoa’s growth to new levels. With a singular vision on future success, she is continuously identifying, planning, and then delivering high-impact products and services at the front line of the industry.

Laurie brings deep business acumen and vast industry expertise to the role. With over 15 years of experience in the marine engineering sector, she has worked on some of Canada’s largest defence contracts, including in her previous role as Director of Engineering for Fleetway Inc. Laurie has an uncanny ability to get to the heart of a client’s issue in an instant, to present it with clarity, and to inspire new ideas and approaches in the team around her.

Laurie holds a Bachelor of Engineering (Mechanical) from Memorial University. She is a designated professional engineer, a Project Management Professional (PMP), a member of the Association of Professional Engineers of Newfoundland and Labrador (PEGNL), and an associate member of the Society of Naval Architects and Marine Engineers (SNAME).

When she’s not helping to blaze a bright path forward for Genoa, you’ll find Laurie spending family time and making memories at the cottage in rural Newfoundland.


Doug Critch

Chief Financial Officer
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A trusted and tested executive with over 25 years of experience in corporate finance, Doug is motivated by the dynamic, constantly evolving nature of our industry and in linking breakthrough ideas to outstanding revenue results.

Doug’s experience is deeply rooted in high-growth environments, where in key leadership roles he has helped companies, from start-ups to Fortune 100s, unlock business transformation and international expansion. Doug’s exceptional analytical skills are balanced with a creative mindset that helps to spark new solutions to complex business problems. His broad operational experience, collaborative style, and signature approach to financial leadership have been integral to Genoa’s rapid growth and success.

Doug has his B.Comm from Memorial University. He is also a Chartered Financial Analyst (CFA) and a member of both the CFA Institute and the CFA Society of Atlantic Canada.

In his spare time, you can find Doug blowing off steam on the golf course or winding down with a good book.


Jason Budgell

Chief Information Officer
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As Genoa’s inaugural CIO, Jason brings to the table far-reaching, international experience as an IT Executive. With a stellar track record of driving large-scale business change and digital transformational programs for Fortune 100 companies, Jason is well-positioned to set and successfully execute Genoa’s ambitious technology and data management strategies.

Working closely with Genoa’s IT team and Innovation department, Jason is defining how the company harnesses and deploys technology. His leave no stone unturned approach to optimizing performance and transforming how we create value for and connect with, our customers will push the boundaries of what Genoa can achieve.

Jason has a Bachelor of Science degree and a Bachelor of Arts degree from Memorial University.

When he’s not immersed in the world of IT, Jason is out exploring the real world with his wife and three children.


Robert Simmons

Chief Capability Officer
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As Chief Capability Officer, Robert focuses on exploring transformational pathways for Genoa’s internal workplace programs and delivering on new ways to engage a team of top talent. He is helping to propel the company into its next phase by enabling increased employee and customer success and by leveraging Genoa’s capacity for business growth.

Robert’s never stand still approach to business is guided by the imperative that organizations must constantly reinvent themselves to adapt to changing market dynamics. This skate to where the puck is going ethos is fueled by tapping into a mix of creativity and agility throughout the company. Whether improving day-to-day operations, driving productivity, or developing bold, forward-thinking programs that maximize meaningful impact, Robert is focused on finding solutions that break the mould.

Robert leverages a diverse set of capabilities honed from over 20 years of broad leadership experience spanning multiple sectors including oil and gas, mining, and the public sector. His areas of focus include human resources, learning and development, employee health and safety, and corporate administration. Robert is a graduate of Memorial University where he received his Bachelor of Business Administration and Bachelor of Arts.

As a change catalyst, Robert is always championing a team spirit, insisting on the idea that being part of a whole is what allows us to reach our full potential.


Paul Preston

Chief Marketing & Innovation Officer
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As Genoa’s new Chief Marketing and Sales Officer (CMO), Paul is responsible for growing Genoa’s global presence, driving new customer segments, and finding innovative ways to differentiate the company. Paul is recognized for his business acumen, creativity, and results. With his inimitable leadership style and a modern mindset, he is an inspiring leader who can steer Genoa’s growth by motivating the team to take on big, bold ideas and bring them to life.

Prior to joining Genoa, Paul was CEO of techNL (formerly NATI), where he worked to elevate the province’s burgeoning tech sector to new heights and place it firmly on the global map. Paul worked for over a decade at The Conference Board of Canada, an independent think tank, where he led their Technology and Innovation practice. His extensive travel to global tech hubs allowed him to unlock insights into how leading jurisdictions drive their cutting-edge tech and innovation systems. Leaders in Israel, Silicon Valley, New York, and Boston have called upon Paul for his expertise in the tech space, and he also presented to the Parliamentary Standing Committee on Industry, Science and Technology.

Paul was also previously the Director of Business Development with Plato Group and Camouflage Software in both St. John’s and Ottawa. He is active on several Boards and Committees, including as co-Chair of Atlantic Canada’s ICT Committee (ACOA), and is Chair of the Digital Technology Committee of the Premier’s Health Accord Task Force. He has an MBA, B. Comm, and his ICD.D designation from the Rotman School of Management, UToronto.

Paul currently resides in St. John’s, NL with his wife and two kids. When he isn’t on the ice volunteering as a hockey coach in the winter, you’ll find him making ice on his outdoor rink.